BRAND + WEBSITE DESIGN —
Website Design —
Branding —
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everything you need to know about
Brand & WeBsite Design
with Revel + Rae Collective
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We know the world of branding and website design can feel like a maze of options and overwhelming. Maybe you’ve been trying to DIY your way through it, or maybe you’re just overwhelmed by the thought of pulling all the pieces together in a way that feels like you. Either way — you’re here because you know your brand deserves better than a half-finished template and a pieced together logo. You want a brand and website that not only look good, but actually feel aligned with who you are and the people you’re trying to reach.
This guide outlines what we offer, what’s included, and what kind of investment to expect when you work with us. We believe in being upfront about the process, the pricing, and the value — because this is more than just a website; it’s your digital first impression. And we take that seriously (but not too seriously — we promise we’re still fun). If you’re ready for thoughtful strategy, design that feels personal, and a process that doesn’t leave you guessing what’s next, you’re in the right place.
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Ready to bring your brand + website to life?
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The design experience always begins with our brand questionnaire. This gives us an opportunity to get to know you, your business, your goals, your ideal client and a whole lot more.
Not only does this questionnaire help us get to understand your business, it also helps you narrow in on the exact clients and offerings you want to provide.
We'll use this brand questionnaire to put together a mood board for your brand.
QUESTIONNAIRE
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Once you're happy with the mood board, we’ll start working on logo concepts.
We generally send around three to five ideas for you to choose from.
We'll work through several rounds of refinements on the logo files before we prep final files for web, print and more.
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DRAFTS
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As we move on to the website, we’ll send over an outline of each page to help you gather images and content in an organized manner.
We know content gathering can be one of the toughest parts of putting together a website so we try to break it down into easy-to-digest parts.
We use this time to guide you through the process of pulling together a website.
KICK OFF
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Once we have your content, we’ll start working through your site page by page.
We'll input your brand elements + content into the pages of your website and send it over for feedback.
Generally, once the homepage is done the rest of the site flows a bit faster, as the homepage determines the general look and feel of your design.
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Once your final balance is paid, we’ll move your design to your account for final testing. The actual launch will look a little different depending on if you have a blog, but we’ll make sure your site is thoroughly tested before your official launch.
While you can always come back to us for updates, we'll send over videos to teach you how to update each section of your site.
WRAP UP
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Whether you’re starting from scratch or giving your online presence a glow-up, we offer brand strategy and Showit website customization to help you show up confidently and cohesively.
Our branding process depends on your needs, but includes a discovery questionnaire and mood board strategy to define your style, followed by logo design (if needed), and a curated color palette and font selection designed specifically for your site. From there, we’ll customize a Showit template (that you purchase — we’ll share our faves) to create a website that feels aligned with your brand and easy for your audience to navigate.
Branding + Website Customization
If you’re coming to us with your branding already dialed in, we’ll take it from there. We’ll help you choose the right Showit template and handle the customization of up to five pages (think: Home, About, Services, Contact, etc.) — adding your copy, images, and integrating things like email opt-ins to keep your audience engaged.
Basic SEO setup and a training session on how to confidently manage your site post-launch are included, plus we’re here for 30 days of support after your site goes live to make sure you feel good hitting publish.
Website Customization
Whether you’re building your brand from the ground up or just need a little polish to pull it all together, we offer two levels of branding support.
Our Full Brand Identity package is for those starting fresh — it includes your logo, submarks, color palette, typography, and a brand guide to keep everything consistent.
If you already have a logo but the rest of your brand feels a little… incomplete? Our Brand Expansion package helps you fill in the gaps with curated colors, fonts, and basic guidelines to make sure your website (and everything else) feels cohesive and intentional.
Branding Services
bring your vision, we'll bring the vibe
The Experience
Your brand is more than a logo—it’s how your business feels to the people you’re trying to reach. It’s the colors, the fonts, the personality that pulls everything together and makes your audience feel like, “Yes, this is for me.”
Whether you’re starting fresh or you’ve been DIY-ing your way through with some pieces already in place, getting clear on your visual brand helps everything else flow—from your website to your social content to the way you show up confidently in your business.
Your brand sets the stage for how your audience experiences you. Let’s make sure it tells the right story.
Brand Design
Logo Design
Fonts & Color Palette
Submarks & Coordinating Brand Elements
Brand Strategy & Direction
what brand identity design includes:
At Revel + Rae, we offer two levels of branding support:
• Brand Enhancement is for those who have some elements already but need help creating cohesion. It’s about fine-tuning your color palette, pairing the right fonts, and building out a moodboard and style guide that make your brand feel polished and intentional.
• Full Brand Identity is a deeper dive—starting from the ground up to create your logo suite, color palette, font pairings, and complete brand guide. This is for the business owner ready to stop guessing and start showing up with clarity, consistency, and confidence.
- Custom color palette + typography selection
- Brand style guide for consistent use across platforms
- 2 rounds of revisions total
Brand Enhancement
$500
- Logo
- Submarks
- Custom color palette + typography selection
- Mood board
- Brand style guide for consistent use across platforms
- 5 rounds of revisions total
Full Brand Identity
$1000
Your website isn’t just a place to list your services—it’s where your dream clients land and immediately feel like they’re in the right place. A well-designed site builds trust, communicates your value, and makes it easy for people to take the next step with you.
But here’s the thing: just picking a template and plugging in your info doesn’t always get you there. That’s why we focus on Showit template customization—taking the template you love and making it feel like your own. We’re not reinventing the wheel, but we are making sure your site reflects you and resonates with the people you want to work with.
Your website should feel like home for your brand. Let’s make sure it does.
Website Design
SHOWIT WEBSITE Template customization
Site Development
Mobile Optimization
SEO Direction
website design includes:
From choosing the right colors and fonts to thoughtful page layouts, mobile optimization, and seamless tech connections (like your email opt-ins and forms), we handle the behind-the-scenes details so your website isn’t just pretty—it’s working for you.
- Customization of up to five (5) pages of a Showit website template (purchased separately by you)
- Basic SEO setup
- Email opt-in/integration setup
- Stock image sourcing (with Client-provided branding photos)
- Recorded walkthrough video of your site & how to use it
- 30 days of post-launch email support
Showit Website Template Customization
REVIEW NO. 1 of 2
If you need additional pages or features, we also offer à la carte services for an additional fee.
$2000+
Brand Identity + Website Template Customization
When your branding and your website are aligned, magic happens. The colors, fonts, and logos aren’t just “there”—they’re part of a bigger picture that feels cohesive, intentional, and true to who you are. Your audience lands on your site, sees your posts, downloads your freebie—and it all feels connected. Like it belongs together (because it does).
That’s why we offer the option to combine branding and website design. Whether you need a little brand enhancement to pull your visuals together, or you’re starting from scratch with a full brand identity, pairing that work with your website design means you’re not patching things together piece by piece. You’re building a foundation that works across every platform you show up on.
It’s not about having the fanciest logo or the trendiest template. It’s about creating an experience that feels like you—clear, consistent, and confident.
Brand & Website Design
Brand Enhancement + Website Template Customization
$2500+
$3500+
If you’re thinking about a rebrand in the next year, we highly recommend starting there before tackling a new website design. Generally people want to revisit their website after a rebrand.
I'm on the fence about Branding. Should I do it?
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frequently asked q's /
Brand design typically lasts between 2 and 6 weeks, depending on if you want brand enhancement or a full brand identity package..
How long does branding typically take?
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frequently asked q's /
Semi-custom website projects usually last somewhere between 2 and 8 weeks, depending on if you need branding established first.
How long does website design typically take?
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frequently asked q's /
We build all of our websites with search engines in mind.
SEO is not something that’s done once. You’ll need to continue optimizing your website after it’s built and as you develop content. This includes optimizing content as it’s created and building quality backlinks to your website.
Will my website be optimized?
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We require a 50% deposit payment to start the project, and the final payment to be made prior to delivering final services.
How does payment work?
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frequently asked q's /
We’ll provide guidance on copy throughout your project, but we’re always happy to recommend copywriters if you’re interested in hiring one. Just let us know, and we’ll send over a few names that we think might be a good fit for your project.
Can you recommend a copywriter?
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frequently asked q's /
schedule your call
Schedule your free 20-minute discovery call to get any remaining questions answered, learn more about our process, and chat about next steps.
ready to move forward?
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